Here’s what legacy car manufacturers and dealers should take away from our recent study about what works for car buyers in Tesla’s approach. As a disruptive leader in the automotive industry, Tesla owns approximately 60-70% of the current EV market share. That dominance is expected to decrease as legacy auto makers offer more model … Read more
How has it only been 25 years? Am I the only one who feels like there can’t have been a world without Google?! The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. The SEO … Read more
“I’m not sure what social media content to put out there.” This is a sentiment we hear often from our healthcare clients—most often if they’re (a) overworked/understaffed or (b) only focusing on one or two social channels or content types, possibly because of misguided advice from other consulting agencies. (Or (c) all of the above.) … Read more
It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share remains virtually unchanged globally and in the U.S. Why we care. When the new Bing launched, it felt like the dawn of an exciting new era in search. Microsoft seemed to have a … Read more
Google is testing a feature to swipe over a specific search result snippet so you can save or share it. When you swipe over the snippet, you are presented with two icons, one to save and one to share. This was spotted by 9to5Google who wrote, “It appears that you can only swipe on single … Read more
In May, Bing added a share feature to Bing Chat and then abruptly removed the feature in early June. Bing’s Mikhail Parakhin said that the feature should start to slowly roll back out, under a new system, starting on July 4th. Mikhail Parakhin said on Twitter that the share feature is coming back, he said, … Read more
Microsoft has temporarily disabled the share feature in Bing Chat where you can share your chats with friends over email, social, etc. Mikhail Parakhin, the CEO of Bing said on Twitter when asked about the share button not showing up yesterday, “There were some issues with it, temporarily disabled, coming back soon.” Here are those … Read more
February 21, 2019 | Posted by Mordy Oberstein To what extent do URLs share a Featured Snippet? What happens when Google uses more than one URL inside a Featured Snippet? Is there one URL that dominates the zero position box? What happens when Google oscillates between more than two URLs – how much visibility does … Read more
So, here at the Pi Intelligence Unit we’ve put together a report for the UK insurance sector focussing on 12 major insurance providers and comparison sites, and tracking their brand searches over the last 36 months in Google UK. UK Insurance Brands Selected: Admiral LV Compare The Market Go Compare Hastings Direct Esure Direct Line … Read more
From the C-suite down, Share of search can help reflect a brand’s performance and media impact against their competitors and peers. Understanding how many people search for a specific brand name versus the sector as a whole, helps executives understand whether what they are doing is actually working. Here at the Pi Intelligence Unit we’ve … Read more
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