Sharpen Your Ecommerce Business with Amazon Funnel Insights
Semrush studied a year of Amazon clickstream data (from December 2021 through November 2022) to investigate the customer funnel. The study focused on visits to Amazon.com using a browser, meaning it included two purchase methods: clicks to the Buy Now button, and the shopping cart. According to the study, 14.35% of all site visits result … Read more
