Google’s Web Performance Developer Advocate, Barry Pollard, has clarified how Cumulative Layout Shift (CLS) is measured. CLS quantifies how much unexpected layout shift occurs when a person browses your site. This metric matters to SEO as it’s one of Google’s Core Web Vitals. Pages with low CLS scores provide a more stable experience, potentially leading … Read more
In a recent interview with Aleyda Solis, Google Search Liaison Danny Sullivan discussed the increasing prominence of user-generated content (UGC) in search results. Explaining the motivation behind the shift, Sullivan cites a growing demand for UGC, and a rise of “terrible” content created by marketers. Sullivan explained that, through surfacing UGC, Google aims to provide … Read more
Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift. In this article, I’ll share seven … Read more
Cumulative Layout Shift (CLS) is a Google Core Web Vitals metric that measures a user experience event. CLS became a ranking factor in 2021 and that means it’s important to understand what it is and how to optimize for it. What Is Cumulative Layout Shift? CLS is the unexpected shifting of webpage elements on a … Read more
As the search landscape evolves with the rise of Large Language ****** (LLMs) and Chatbots like ChatGPT, marketers face new challenges and opportunities. While optimizing for LLMs is a *** topic, staying ahead of the curve means understanding these shifts early and adapting accordingly. Do you know how to determine your brand’s visibility in the world of LLMs and share a practical methodology to ensure you stay ahead of the curve?
In the latest episode of Google’s “Search Off The Record” podcast, a member of the Search Relations team suggested that Google may be moving towards automatically detecting language versions of web pages, potentially reducing the need for manual hreflang annotations. Google’s Stance On Automatic Language Detection Gary Illyes, a Google analyst, believes that search engines … Read more
The digital marketing world is abuzz with chatter about Google’s upcoming March 2024 update. While specifics remain under wraps, one thing’s clear: significant changes are hurtling towards SEO strategies. But fear not, small businesses! This article from our SEO agency in Melbourne will equip you with the knowledge to navigate this shift and ensure your … Read more
What Is Cumulative Layout Shift (CLS)? Cumulative Layout Shift (CLS) measures the visual stability of your webpage’s content as a user views it. This metric takes into account unexpected movement of elements in the viewport as the page loads. These kinds of layout shifts can frustrate users because they occur without warning. Making for a … Read more
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I … Read more
Google’s John Mueller said that an issue with Cumulative Layout Shift scores would not be a reason why your website suddenly and significantly drops in the Google search results rankings. A Reddit user posted asking “Sudden decrease in organic search traffic – is Cumulative Layout Shift to blame?” John Mueller from Google posted his classic … Read more
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