Yelp ad revenue rises 14% as advertisers ‘shift towards performance marketing’ 

Yelp ad revenue rises 14% as advertisers ‘shift towards performance marketing’ 

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. The strong performance helped boost total net revenue up 13% year-on-year to $337 million, ahead of the Street consensus at $325 million.  … Read more

Affiliate managers: It’s time to shift your focus beyond media

Affiliate managers: It’s time to shift your focus beyond media

If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles.  They optimize incredibly well for high-intent shopping phrases.  You see substantially higher conversion rates from the trust they add to the referral. Major media adds credibility to your brand.  Adding the media … Read more

Case Study: Lift and Shift from Drupal to Sitecore SXA: Part 3 / Blogs / Perficient

Case Study: Lift and Shift from Drupal to Sitecore SXA: Part 3 / Blogs / Perficient

Welcome to case study on doing a lift and shift from Drupal to Sitecore 10.2 and SXA. In this article, we’ll talk about converting the CSS and Drupal-specific JavaScript. Let’s start with SXA Theme regarding CSS/SCSS and JS files. Here is a quick recap from the previous article for this series. We used the SXA … Read more

Case Study: Lift and Shift from Drupal to Sitecore SXA: Part 2 / Blogs / Perficient

Case Study: Lift and Shift from Drupal to Sitecore SXA: Part 2 / Blogs / Perficient

Welcome back to this case study on doing a lift and shift from Drupal to Sitecore 10.2 and SXA. In the previous article we setup a theme, a custom grid and a base component. This removed all the extra divs and containers normally injected by SXA. In this article, we’ll use the html from drupal … Read more

Google search quality raters shift focus to chatbot response rating

Google search quality raters shift focus to chatbot response rating

Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider reports. Why we care. Google is clearly committing a lot of resources to Bard and other AI initiatives right now. Search remains its core product – and chief money-maker – so … Read more

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