An interesting discussion emerged on Twitter inspired by an article written by Jono Alderson. The article proposes thinking about Schema.org structured data markup as a way for emerging AI technologies to better understand and surface published Internet content. Schema.org Structured Data Markup The content on a website is called unstructured data because there is no … Read more
by Jim September 25, 2024 Welcome back Rankers. This week we explore the evolving landscape of SEO as large language ****** (LLMs) like ChatGPT, Bard, and Claude become more prominent in everyday search behaviour. With traditional search engines like Google facing new challenges, businesses must adapt their SEO strategies to maintain visibility in the age … Read more
The advent of large language ****** (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews and other enhanced features. The full impact on brands and consumers is still unfolding This article explores the hypothesis that … Read more
Google is testing shifting the Google logo on the search results page to the right. Instead of it showing on the left with nothing below it, Google shifted it to the right, aligned left with the search result listings. Here is a screenshot of this from Shameem Adhikarath who posted this on X: Here is … Read more
While helping a company that was heavily impacted by several algorithm updates in the fall of 2023, I started by scanning GSC reports to get a feel for the situation. And when digging into the inbound links report, I started noticing something funny across a number of links. There were some relatively powerful referring domains in … Read more
A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. Why we need to test SEO strategies Testing and proving a strategy is more important … Read more
The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically. Spammy AI content all over the web You don’t need to be … Read more
The transition from a wholesale-centric business model to include a new direct-to-consumer (D2C) approach presents lucrative opportunities alongside a suite of technical and operational intricacies to consider. While the move brings manufacturing companies closer to end consumers, it also requires several considerations spanning content creation, post-purchase support, and overall brand experience. Failure to address these … Read more
This is a big deal The tech landscape is always evolving. In the history of computing, there have been three major shifts that completely changed how we view technology and its usefulness to society. Those include: Graphical User Interfaces The Internet Mobile (and social media on mobile i.e. Facebook, Twitter, Instagram and more recently TikTok) … Read more
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