Google announced new features for in-store shopping and expanded payment options, marking changes to its retail technology offerings. Key Updates Google Lens Google Lens, which reportedly processes 20 billion searches monthly, will enable users to photograph products in stores to find price comparisons and reviews. The system uses Google’s product database of over 45 billion … Read more
Google is showing both seller ratings and product ratings on a single Google Shopping Ad unit. It is a bit weird to see both ratings, and it can potentially be confusing to see different ratings for the same retailer but one is for the rating of the specific product and one is for the rating … Read more
Google can show a bag icon on some of the sponsored search shopping ads. This can show next to the “Shop now” text, where you can go directly to the retailer’s checkout page on their site to buy. This was spotted by Sachin Patel who posted about it on X – and while these may … Read more
Google has been rolling out a new Google Shopping interface, we’ve covered it numerous times, and is now rolled out. But Google is now promoting the new Google Shopping by placing a “new” label on the Shopping tab link at the top of the Google Search interface. This label was spotted by Sachin Patel who … Read more
Microsoft announced its monthly Microsoft Advertising updates and while we covered some of these before, we did not cover the changes to Shopping Audience campaigns. Microsoft made a couple of changes to Shopping Audience campaigns. (1) Setup workflow for creating Shopping Audience campaigns has been improved and simplified (2) You can now create Product Groups, … Read more
While everyone is looking at AI Overviews, Google launched a personalized shopping experience to build a foothold in the vertical that’s the least sensitive to LLM disruption. AI could revive personalization and bring it to other areas of Google as well. The new SERP layout shakes up ecommerce SEO by making Google the new category … Read more
Google Ads has changed how Performance Max and regular Shopping campaigns work within the same account. In short, Performance Max won’t take priority over Standard Shopping campaigns when they are both in the same ads account. Mike Ryan posted about this on X and wrote, “Huge update to PMax: it no longer takes priority over … Read more
For the original iTunes version, click here. Yep, another week, more Google search ranking volatility to report on. Google released new shopping features including a new home page, a new researched with AI, more personalized results and deal-finding tools like price comparison, price insights and price tracking. Bing Webmaster Tools added more data, new … Read more
Google announced a number of new Google Shopping features including the new home page, the new researched with AI, more personalized results and deal-finding tools like price comparison, price insights and price tracking. Some of these we already spotted, like the Google Shopping researched with AI and the new shopping interface that covers most of … Read more
As webshop owners, we continuously refine our checkout process by monitoring shopping cart abandonment and running A/B tests. Why do some users fail to make purchases even after adding products to their carts? This article explores that question while considering diverse perspectives about abandoned shopping carts. Shopping cart abandonment occurs when online shoppers add items … Read more
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