How to optimize your free product listings in Google Shopping

How to optimize your free product listings in Google Shopping

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings.  Below are key tips for retailers looking to optimize their free listings for search.  What are free product listings on Google? Google Shopping search results have consisted primarily of free product listings since … Read more

Bing Gains AI Shopping Features For Price Match, Buying Guides & Review Summaries

Bing Gains AI Shopping Features For Price Match, Buying Guides & Review Summaries

Bing announced a number of new features it says are powered by AI in both Bing, Bing Chat, and the Edge sidebar. The features include AI-generated buying guides, AI-generated review summaries, and new price match monitors. Let’s go through each, most of which should be live for many of you. Buying Guides Bing uses AI … Read more

Bing adds new AI-powered shopping tools

Bing adds new AI-powered shopping tools

Microsoft has announced new AI-powered shopping tools powered by Bing and Bing Chat. These include new price match monitors, AI-generated buying guides, and review summaries, all aimed to “help you shop and save with confidence,” Microsoft said. Price match monitors. These new price match monitors show you a product’s price after you purchase that product. … Read more

Google Updates Shopping Ads, Free Listings Policy Center & How Shopping Works Documents

Google Updates Shopping Ads, Free Listings Policy Center & How Shopping Works Documents

Google had updated the Shopping ads Policy Center and free listings Policy Center to “better explain” the policies and how Google enforces those policies, the company posted. Google also posted a clarification of the YouTube Shopping ads requirements and Discovery product ads format requirements to ensure retailers can better understand why their ads may not … Read more

Google modifies shopping ads policies to enhance transparency

Google modifies shopping ads policies to enhance transparency

Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies. What’s new. Google has clarified the YouTube Shopping ads requirements and Discovery product ads format requirements to help retailers understand why their ads may … Read more

Google Search Generative Experience integrates Search, Shopping ads

Google Search Generative Experience integrates Search, Shopping ads

Google Ads have entered the chat – the Google Search Generative Experience (SGE) conversational chat, that is. On the heels of the AI-powered enhancements announced at Google I/O earlier this month, Google gave advertisers a slightly more precise picture of the ads plans within SGE today at Google Marketing Live: Google is experimenting with directly … Read more

Google Shopping Ads & Free Listing To No Longer Restrict COVID-19 Terms

Google Shopping Ads & Free Listing To No Longer Restrict COVID-19 Terms

Google said starting in June 2023, the Google Merchant Center policy will stop disallowing the listing of COVID-19-related terms for Google Shopping Ads and free listings. This is an update to the Google Merchant Center Sensitive events policy. Google wrote, “In June 2023, we will be removing restrictions on coronavirus (COVID-19) related content under our … Read more

Google Tests Colored Backgrounds For Shopping Ad Carousel

Google Tests Colored Backgrounds For Shopping Ad Carousel

Google is testing using different lightly colored backgrounds for the shopping ads carousel in mobile search. We saw Google testing lighter variations of this almost a year ago, some with gray shades and some with slightly colored shades. Now we are seeing Google test this with more bold colors. This was spotted a couple of … Read more

Social media & sharing icons powered by UltimatelySocial
error

Enjoy Our Website? Please share :) Thank you!