Google is now showing a newish “shopping ideas” carousel within its search results. It can show up for a variety of queries and gives you a less promotional version of the the shop all deals banners, but the links do lead to the Google Search shopping interface. This was spotted by Shameem Adhikarath who posted … Read more
The digital landscape is transforming the way we shop. According to a November 2023 report by Auctane and Retail Economics, consumers worldwide are overwhelmingly turning to online channels for product research, with non-food retail leading the charge. This trend presents a significant opportunity for Australian businesses to adapt and thrive in the ever-evolving e-commerce landscape. … Read more
Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ads in AI Overviews, new AI Shopping Ads, Brand Profile ads, and more AI tools to help you … Read more
A new AI-driven ad experience aimed at boosting consumer confidence for online purchases and assisting with complex shopping decisions was unveiled today at Google Marketing Live 2024. What’s new. AI-powered ad types for an immersive experience: Video-powered Search Ads: Retailers can now integrate short-form product videos into their ads. These can be brand-created or sourced … Read more
For ecommerce SEO, shop category pages have been a key focus. But that could change. The presence of Google Shopping in the form of Product Grids and as part of AI Overviews is increasing rapidly. This puts Google Shopping as the focus of ecommerce SEO. Google’s semantic database behind shopping is the Google Shopping Graph, … Read more
Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads. What’s new. Conversion annotations like “best selling” or “1K shopped here recently” provide visual cues about a product’s sales performance directly in the ad unit. Why we care. Conversion annotations incentivize … Read more
Google has sent some Google Merchant Center e-commerce site managers notifications that a new annotation may begin to show up in the search results next to their site’s listing that shows how many searchers purchased on your site. It may read, “1K shopped here recently.” The email was sent to Menachem Ani who shared a … Read more
It is good to have choices but too many choices might not be good, said some wise man. Well, here is Google giving you 16 choices of bikes in the shopping ad spot at the top of the Google Search results. This was spotted by Mike Hardaker and he shared this screenshot with me on … Read more
John Mueller from Google said that ranking well in the Google Shopping or Google Image vertical boxes does not impact your ranking in the core web results. He said, “I can’t imagine that they’d be connected” when asked about how ranking well in the Merchant Center results can impact the web results. Christian Radny asked: … Read more
YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be … Read more
421
229
714
826
543