Google SGE, the Search Generative Experience, seems to have rolled out a search carousel named “Here are some products to consider.” This carousel shows you products from different vendors that you can click on to engage with the Google Shopping graph. As Khushal Bherwani posted on X – search for [crop tops] and probably other … Read more
Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads. Leveraging Instacart’s first-party data, marketers can use these ads to connect with high-intent consumers searching on Google and deliver their products in as little as an hour for an enhanced user experience. Why we care. This is an opportunity for advertisers … Read more
Instacart is set to start serving ads on Caper Carts in Good Food Holdings banner stores. Customers using the AI-powered smart carts will soon be greeted by ads on the trolley’s home screen, featuring launch partners such as Del Monte Foods, Dreyer’s Grand Ice Cream, and General Mills Why we care. Instacart’s latest advertising solution … Read more
One of my favorite memories as a kid was going to the car dealership with my dad and watching him beat up (figuratively, of course) the sales associate who was trying to sell him a new truck. The sales associate wanted one price; my father wanted a very different price. Round and round they went, … Read more
Google’s continued evolution of Search and Discover with new features demonstrates its commitment to adapting to shifting consumer needs, interests, and trends. By improving its search results with a personalized feed, social posts, discussions, stories, and generative AI, Google creates new opportunities for marketers and advertisers to reach target audiences. This article will explore Google’s … Read more
With all the Google Shopping try-on features, it looks like Google is rolling out a sparkle animation feature for the Google Image shopping search results. It shows you the product itself, symbolizing you can maybe swap out the virtual model with someone else. Kushal Azza spotted this and shared a longer video of this in … Read more
As a business owner or marketing manager, you know that having an effective digital presence is key to driving more traffic and sales. With competition increasing online, your business needs to stand out from the crowd and be noticed by potential customers. To do this, you need to be utilising all of the available tools … Read more
A month ago we reported that Google Shopping results had a space for joining membership programs from stores. Now Google is showing these in some shopping listings (not ads) as extensions or rich results of some sorts. We learned that this is not an ad, but a feature within Merchant Center. Ginny Marvin from Google … Read more
“A gap to bridge… What gap, what bridge?” Relax; give me a moment. I have not said a word yet. Let me first clarify the entities this article revolves around so that you understand who and what I am actually talking about: Google Search: Just plain old Google Search as we have known it since … Read more
Remember when Google announced its new small business attribute, where businesses can self-claim they are small, which would add a “small business” icon to their products in Google Search? Well, Google now announced that searchers can filter by small businesses in Google Search and Google Maps. That too is not new, we saw that small business … Read more
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