Google adds small business filter to shopping search results

Google adds small business filter to shopping search results

Google has officially added a new filter to its shopping search results to show just products offered by small businesses. Businesses can mark themselves as being a small business in the Google Business Profile or Merchant Center account as of earlier this month and now Google officially rolled out a way for searchers to filter … Read more

Influencing Shopping Lists with Gen AI for Consumer Goods / Blogs / Perficient

Influencing Shopping Lists with Gen AI for Consumer Goods / Blogs / Perficient

What makes a consumer buy a product from one brand over another? The answer used to be brand loyalty and quality of product, but the landscape for consumer goods companies has recently flipped upside down. Anymore, consumer goods companies gain and retain loyalty from customers because of the experiences they provide. Thankfully, generative AI has … Read more

Google Shopping Adds Amazon Prime & Nike Membership Promo

Google Shopping Adds Amazon Prime & Nike Membership Promo

Google seems to be testing showing a promotion for Amazon Prime membership directly in the Google Shopping search results interface. It is this line that has a small Amazon logo and says “Amazon Prime member benefits: Prime members get fast shipping on eligible items, exclusive deals & more.” This also works for Nike membership. This … Read more

Search News Buzz Video Recap: Google Reviews Update, SGE Expansion, Ranking Pillars, Shopping Updates, Bing Reliability Scores & More

Search News Buzz Video Recap: Google Reviews Update, SGE Expansion, Ranking Pillars, Shopping Updates, Bing Reliability Scores & More

For the original iTunes version, click here. Google released the November 2023 reviews update on Wednesday afternoon, while the November 2023 core update rages on with a ton of heated volatility. I posted the Google webmaster report for November. DOJ documents released showcase the three pillars of Google’s search rankings and more. Danny Sullivan … Read more

Google rolls out new shopping features to boost conversions

Google rolls out new shopping features to boost conversions

Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. New pricing tools. The annual Holiday 100. Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better … Read more

Google Search Shopping Side Bar Filter Adds Toggle On/Off Option

Google Search Shopping Side Bar Filter Adds Toggle On/Off Option

For over a year, we have seen Google show us a left-sidebar filter generally for shopping-related queries. Well, now Google has added a toggle on and off option to turn on or off that filter. I personally can replicate this toggle button that will show and hide those shopping filters in the Google search results. … Read more

Google Shopping Ads: Everything You Need to Know

Google Shopping Ads: Everything You Need to Know

Looking to drive more sales for your ecommerce business through Google Shopping ads? Read our guide to learn how Google Shopping ads work and how to set up your first campaign. Plus, find out our top strategies for improving your Google Shopping ads campaigns for optimal results.  Google Shopping ads are ads for product-related keywords … Read more

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