Google had this feature titled “What people are saying” that led to forums, in a list and text format. Now, Google is testing this same thing but it leads to short videos on TikTok and other platforms. This was also spotted by Shameem Adhikarath who posted this on X: Here is what it looked like … Read more
Microsoft is testing adding more details to the short video carousel it shows in Bing Search. Now it is showing video length, descriptions, a swipe to see more and other changes. I personally do not see these details yet in my tests, so I assume Bing is testing this now? This was spotted by Khushal … Read more
Content development has a lot of moving parts. One of the big questions when crafting a content marketing strategy is, “How long should my content be?” You know, “What’s my word count?” And if you ask around in SEO circles, you’ll get about 100 different answers around short or long form content. Why? Because the … Read more
A new study reveals the promise and limitations of interactive TV advertising. The key findings: 36% stronger unaided brand recall vs. standard video ads 95% of viewers prefer adding products to cart over immediate purchase Higher CPMs: 10-15% above industry standards Why it matters. As CTV ad spend is projected to reach $33 billion by … Read more
Google is testing sending the searcher to the short videos tab after clicking on the more videos button, instead of dynamically loading videos underneath the videos you are currently looking at in the search results. This is a small change but an interesting one. I mean, why not load the videos under the videos you … Read more
This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have just 27 days between Thanksgiving and Christmas. On top of that: Hanukkah starts on Christmas, and Kwanzaa is on the day after. Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over … Read more
Google is testing renaming the short videos carousel to Quick Takes in the Google Search results. Short videos are quick videos Google surfaces in its search results from YouTube, Instagram, TikTok, Facebook and other sources and now Google is testing naming them “Quick Takes.” I cannot replicate this but Saad AK spotted this and posted … Read more
Google is testing adding a “short videos” option in the search menu bar, so you can filter your search results by shorter videos. This, I guess, is in addition to videos in the search bar. This was spotted by Brodie Clark who wrote on X, he said, “Google is now testing a ‘Short Videos’ menu … Read more
You will often hear the term “short and long tail keywords” mentioned, but what do they mean and why are they an important concept to grasp? To put it simply, every search query involves a series of words, be it a single word or a longer phrase. “Short tail keywords” refer to 1-2 keyword phrases … Read more
Microsoft Bing Search is testing showing fewer options in the search bar menu below the search box. We saw this with Bing Image search before and now we are seeing this with Bing web search. This was spotted by Frank Sandtmann on Mastodon who wrote, “Bing is testing a massively reduced top navigation. Most navigation … Read more
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