One of the most common mistakes we see from fellow SEOs is trying to optimize a website’s homepage for every keyword they want to rank for. This is NOT a good idea. In fact, it can dramatically reduce other web page’s ability to rank for important keywords, such as your product and service pages … Read more
Agencies that offer guaranteed SEO services promise results like first-page rankings or an increase in traffic within a short period of time. They often say you’ll get your money back (or an alternative) if they don’t meet predetermined goals. Here is an example of an agency offering a “ranking guarantee:” It might seem like a … Read more
Every day, we hear marketers talk about the ROI of SEO. In this article, I’ll explain why we must stop thinking like that. Why ROI is a dangerous Over recent years, thanks to work by marketing experts such as Tom Roach, I’ve dug into the concept of ROI in marketing. In particular, the ROI of … Read more
Danny Sullivan, Google’s Search Liaison, said on Twitter that Google probably shouldn’t trigger a Search Generative Experience answer for navigational queries. You can always manually trigger the SGE response, but by default, it probably shouldn’t be generated. Danny Sullivan wrote, “I would expect SGE to only appear if we think it’s helpful, and navigation queries, … Read more
Here are 13 facts about blogging that might surprise you. If you’re thinking of starting a blog, make sure to read this article. Fact #1 – Only 2% bloggers make more than $150K per year On the face of it, the first three statistics in this article are not encouraging. They suggest that you have … Read more
Hello I’m Jess and today I’m gonna show you how to train your own GPT instance on the Google Quality Rater Guidelines and also tell you why it may not be a good idea to do that. Last week I made a thread about this on the blue hell bird site and now this is … Read more
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