Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it’s a very reliable signal. Nikola Minkov quoted Gary Illyes as saying, “It is a very reliable signal, and … Read more
While helping a company that was heavily impacted by several algorithm updates in the fall of 2023, I started by scanning GSC reports to get a feel for the situation. And when digging into the inbound links report, I started noticing something funny across a number of links. There were some relatively powerful referring domains in … Read more
Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. To encourage other companies to follow suit and contribute to “building a … Read more
Google has updated its page experience help documentation to clarify how core web vitals metrics are used as a ranking signal, in a light manner. Google also clarified that other page experience signals are not directly used for ranking purposes in Google Search. What Google wrote. The updated documentation is in the ranking section of … Read more
Danny Sullivan, the Google Search Liaison, gave a good analogy of the differences between ranking systems, ranking signals and ranking factors. He said signals and factors are the same, the “signal/factors are like fuel; systems are the machine that uses them,” Sullivan wrote. Danny Sullivan explained that at Google, “We use signal and factor fairly … Read more
Lily Ray asked Google’s John Mueller what does Google do with all the ranking signals from the content syndication partners when Google Search decides which URL should be the canonical. It seems Google will consolidate most, if not all, of those signals to the Google-selected canonical in this case. In short, if you have a … Read more
Google’s John Mueller answered a question about what happens to the signals associated with syndicated content when Google chooses the partner as the canonical instead of the original content publisher. John’s answer contained helpful information about the murky area of ranking and syndicated content. The question was asked by Lily Ray (@lilyraynyc) on X (formerly … Read more
Danny Sullivan, the Google Search Liaison, said during his brightonSEO keynote address on Friday that Google Search does use user interaction signals for Google Search but he added he won’t go into specifics on how these user interactions are used. I asked Sullivan for clarification and he responded on X saying, “It was along the … Read more
Social signals are not a Google ranking factor. But they can increase your brand’s visibility in search results, generate traffic to your website, and build brand awareness. This is why social media should be part of your overall marketing strategy. Do Social Signals Affect SEO? In 2015, Google’s John Mueller stated unequivocally that social signals … Read more
March 5, 2014 | Posted by Rank Ranger Matt Cutts is back with another very refreshing and informative session. Ever find yourself wondering if social signals from Facebook and Twitter are tracked by the Google algorithm? At one time Google did track the signals, and they used Twitter and Facebook links in rankings. … Read more
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