![What Is Marketing? [Simple Definition, Purpose, & Types]](https://static.semrush.com/blog/uploads/media/d6/ce/d6ce5efa9a2631a54fc96277f46b2961/8e15829993949f28fa6c016f61439f10/what-is-marketing-sm.png "What Is Marketing? [Simple Definition, Purpose, & Types]")
You know you need to engage in marketing to reach your ideal customers and persuade them to buy. But marketing can be difficult to understand beyond those basics. Let’s dive in. What Is Marketing? Marketing is all the activities your brand uses to reach your target audience and turn them into customers. And ideally have … Read more
What Is YouTube Marketing? YouTube marketing is the strategic use of YouTube’s platform to promote your brand, products, or services. It’s about leveraging video content to reach, engage, and convert your target audience on one of the world’s largest search engines. A YouTube marketing strategy typically involves: Identifying your target audience Creating and optimizing video … Read more
What Is an Affiliate Marketer? An affiliate marketer is someone who promotes another company’s (or multiple companies’) products or services and earns commissions from the results they generate. Like sales or sign-ups. The commission structure can vary. But it’s typically based on a percentage of the sale price. Or is a fixed amount per lead. … Read more
Google’s John Mueller affirmed in a LinkedIn post that two site characteristics that could be perceived as indicative of site quality aren’t ranking factors, suggesting that other perceived indicators of quality may not be either. Site Characteristics And Ranking Factors John Mueller posted something interesting on LinkedIn because it offers insight into how an attribute … Read more
Over 50 million people worldwide use TikTok every day. Captivated by the addictive, short video format, they’re bombarded with content from creators and brands, all trying to catch their attention. So, you may be asking yourself: ‘How do I get more views on TikTok?’ There are a few fundamentals to follow to ensure you get … Read more
A new study shows that readers prefer simple, straightforward headlines over complex ones. The researchers, Hillary C. Shulman, David M. Markowitz, and Todd Rogers, did over 30,000 experiments with The Washington Post and Upworthy. They found that readers are likelier to click on and read headlines with common, easy-to-understand words. The study, published in Science … Read more
Pacelab is a top-tier marketing agency renowned for its innovative and results-driven strategies. Specializing in digital marketing, they help businesses amplify their online presence and connect with their target audience. Contact Info Post navigation Source link
In our Ultimate Guide to Store Locators, we talked about how adding a basic set of State > City > Location internal links to search-only store locators can improve SEO performance for the Location Pages. A search-only locator page usually includes a store locator map and/or store finder that searches a number of locations to … Read more
What Are Seed Keywords? A seed keyword is a keyword without any modifiers, also known as a short-tail keyword. It’s typically made up of one or two words and has a high monthly search volume. And lots of competition. Think of seed keywords as the pillars of a website optimization strategy. They cover your site’s … Read more
“SEO” and “simple” used in a single sentence might seem oxymoronic, isn’t it? With tons of components and technicality involved, the concept of search engine optimization in itself is not at all simple. Perhaps it’s the reason why many entrepreneurs feel confused and reluctant to do SEO. According to statistics: Only 69% of businesses actively … Read more
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