In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of brand protection in search marketing. As businesses strive to establish and maintain a distinctive identity in the vast online realm, they face the ever-present challenge of safeguarding their brand from trademark infringements, ad hijackers and other potential brand threats. … Read more
Search engine marketing (SEM) is a type of digital marketing that utilizes search engines like Google to get more traffic to a website. There are two ways to do SEM. You can pay for ads to show up in the search engine’s paid results or optimize your pages to show up in organic results. And … Read more
Gaining operational excellence through Corporate Performance Management (CPM) involves a strategic approach to managing and optimizing various aspects of your organization’s performance. CPM encompasses processes, methodologies, and software tools that help align business activities with your goals, monitor performance, and make data-driven decisions. Here are some key pointers that will aid you in achieving operational … Read more
What Is a Backlink Audit? A backlink audit is the process of analyzing the quality, quantity, and relevance of links pointing to your website. A comprehensive link audit can give you a gold mine of information that can greatly impact your SEO and backlink strategy. So you can build better links and beat your competitors … Read more
As PPC pros, we’re trained to look for new ways to optimize our PPC programs. But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing pages. These projects can make a real difference in performance but take time to complete. Fortunately, not every optimization … Read more
When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business. Local competition is hotter than ever, and if you’re not on top of your rankings, you can bet your competitors are. Here are five local SEO tactics … Read more
Search engine optimization (SEO) requires constant testing to be effective. If you don’t understand what changes drive growth (or why visitors respond the way they do), you’ll waste your time guessing at solutions while your competitors leave you in the dust. In this article, as someone with significant SEO expertise, I will provide a comprehensive … Read more
Submitting a sitemap to Google will help the search engine crawl and index your pages. Which is good for your SEO. In this guide, we’ll share: Let’s dive in. Note: If you want to learn more about sitemaps first, read our beginner’s guide to website sitemaps. How to Submit a Sitemap to Google Google allows … Read more
Optimizing for search requires time and effort, as most SEO experts would attest. It could take several months or even years to outrank established competitors who have been optimizing their sites for a long time. That said, many websites can take advantage of low-hanging fruits to boost their search visibility. You can uncover untapped potential … Read more
Google is testing a new version of the “more” results button to make it look more basic and simple. Instead of the larger more results button, Google is testing a simple link. Saad AK captured this and posted videos of it in action on Twitter. For example, the “more videos” button in the test has … Read more
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