Have you ever felt lost in the endless scroll of search results, or did you wish for a magical shortcut to find what you’re looking for on a website with tons of pages? Well, you’re not alone! That’s where pagination steps in. Pagination is a common navigational technique used in web design to divide and … Read more
Google is now showing author name icons via profile page and a site’s favicon and sitename on articles in the article carousel. So it is showing two favicon-like icons in the article carousel snippets, instead of one. So now in the article carousel, Google is showing both the site’s favicon and name with the author … Read more
Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure. Gary offers a good reason why a hierarchical site structure is a good choice and why the flat site structure is okay for simple websites. Flat … Read more
In the world of websites and the internet, how your website is organized matters a lot for SEO. One key factor in SEO is the structure of your website. Regarding websites, one big decision is whether to use subdomains or subfolders. But choosing between subdomains vs. subfolders isn’t just a random decision. It can significantly … Read more
Google may be testing a new search result snippet interface that overlays more details about that search snippet. It is like a preview feature when you hover over the search result. Bing has been doing this with their search result previews for some time now. And Google has had this for image search result previews. … Read more
Gary Illyes from Google explained when he thinks it makes sense to use a hierarchical versus flat structure for your website. In short, he said larger sites might benefit from a hierarchical structure if they want to encourage Google to crawl sections of the site faster. Gary said in the Google SEO office-hours from December … Read more
Accessibility helps you open up your content to a wider audience, so more people are able to access your site. A great resource to help get you started is this list of accessibility checks made by the World Wide Web Consortium (W3C). In this post, we’ll highlight a few important checks, so make sure you … Read more
What Is Search Engine Reputation Management (SERM)? SERM involves a series of strategies aimed at cultivating a positive reputation for a company, brand, product, or individual within search engine results for particular queries. Its objective is to improve the company’s online reputation by filling the first pages with positive or neutral materials. Removing negative reviews … Read more
Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lot of discounts going around this season. In fact, the new Merchant Center … Read more
Google’s John Mueller, Martin Splitt and Gary Illyes discussed site quality in a recent podcast, explaining the different ways of thinking about site quality and at one point saying it’s not rocket science. The discussion suggests that site quality could be simpler than most people know. Site Quality Is Not Rocket Science The first point … Read more
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