At Yoast, we believe that the best SEO strategy is a holistic approach. With a holistic approach, SEO has a lot of “teammates” that have to work together. Simply optimizing your page titles isn’t enough. You also need to work on aspects like site speed, great content, and user experience (UX). In this post, we’ll … Read more
Google often announces algorithm updates that can alter how the search engine operates. These changes also affect the rank positions of the search results — for better or for worse.
With favicons and site names now appearing in both the mobile and desktop search results, it’s important to make sure both are showing up correctly. Learn how Google generates site names and how to troubleshoot the wrong site name showing up in the SERPs. In addition to helping a number of companies with favicon problems … Read more
by Jim February 9, 2023 In today’s fast-paced digital world, website speed and performance play a crucial role in determining the success of a business’s online presence. Not only do slow websites affect the user experience, but they can also have a negative impact on search engine rankings and conversions. In this blog post, we … Read more
Before making changes to your website structure, you must consider the impact it could have on search rankings and user experience. Google Search Advocate John Mueller recently shared valuable advice on this subject in a Reddit thread. With his recommendations, you can learn how to simplify your website structure without affecting its SEO. Read on … Read more
The topic of blacklists and whitelists for Bing and Google is not new. But now we have chatbots and AI features and Mikhail Parakhin was asked if there is a blacklist for some sites with the Bing Chat sidebar feature in the Edge browser. Mikhail Parakhin said no, “not really,” he said. He said if … Read more
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