Forbes has blocked its coupons section of its web site at forbes.com/coupons using an x-robots-tag: noindex directive prior to Google enforcing the upcoming site reputation abuse policy. As a reminder, Google will enforce that new policy on May 5th both algorithmically and through manual actions. Laura Chiocciora notified me of this change on X saying, … Read more
Google’s John Mueller answered a question about a WordPress site that was completely deindexed from Google Search after changing to a different web hosting platform. Mueller’s answer shows where to start investigating the reasons why that happens. Dropped From Index After A Site Migration A submitted question to the Google Office Hours podcast related that … Read more
Google has been on the warpath against spammy content since releasing its most recent Core Update in March 2024 (which also contained updates to its spam policies). The company declared it would wipe out 40% of the spam currently in its index, which reinforces Google’s confidence in its spam-fighting systems. Among the new policies was … Read more
Connecting your Wix website to Google Analytics 4 (GA4) gives you access to valuable data that can help you optimize your design, content, and marketing campaigns. In this guide, we’ll show you how to integrate GA4 with your Wix site in eight simple steps. We’ll also explain how to analyze your Wix site’s performance and … Read more
Google’s new spam algorithm update also introduced new spam policies including the upcoming site reputation abuse policy that won’t go into effect until May 2024. Google has confirmed it will fight site reputation abuse spam using both manual actions (humans) and algorithms (machines). Truth is, Google fights search spam a lot using both methods – … Read more
Danny Sullivan, Google’s Search Liaison, confirmed that the search company is now closing the site command search operator. He said this after there were some complaints about the operator not working properly. Sullivan said on X, “we aren’t closing site: search.” A site command restricts the search results to a specific site. For example, in … Read more
Your site should be mobile-friendly. Because nowadays, most people are searching on Google with their phone. But what does it mean to have a mobile-friendly site? And where do you start? In this SEO basics article, you’ll find an overview of what you could do to improve your mobile site. When is a site mobile-friendly? … Read more
I’ll start by saying that was a hard title to write and I hope it makes sense. In short, Google’s John Mueller said on X, when it comes to fixing your site that was hit by the helpful content update, “it’s not relative to previously, it’s basically a re-evaluation of the whole site in the … Read more
Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic. From the initial planning stages to post-launch monitoring, it covers key actions organizations should take … Read more
![Top 5 Site Audit Tools [+case studies on technical specifications for devs] — Serpstat Blog](https://serpstat.com/files/img/43/uploadfile_1711181315_2842.png "Top 5 Site Audit Tools [+case studies on technical specifications for devs] — Serpstat Blog")
When considering website audits from the perspective of SEO auditing tools users, paying particular attention to platform capabilities, ease of use, data accuracy, integrations, etc., is essential. In this study, we will consider all the factors that affect the analysis of website efficiency and help you understand them in more detail. We will also discuss … Read more
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