Banner ads are one of the most popular types of ads. They appear in social, display, and video channels, and can be a mixture of text and images. In fact, banner ads are so common that the average person sees over 1,700 banner ads per month. In such a competitive space, marketers have to have … Read more
One of the challenges with video marketing today is optimizing your content for distribution across multiple platforms, all presenting content in very different ways. What works well on YouTube will not automatically translate to TikTok. Even within platforms, there are different format options, e.g., YouTube shorts vs videos, Instagram posts vs stories. At least for some of … Read more
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