An SEO consultant is a specialist in search engine optimization who works outside of typical contracted employment. For instance, they may be freelancers who work with their own clients or within an existing team but not as employees. They might be responsible for a variety of tasks from pitching and closing to contract negotiations, as … Read more
I often get asked how people can enter digital PR as a career. As of yet, there is no digital PR degree you can obtain. Most decent senior digital PR practitioners, like SEO professionals, are self-taught. The role itself is a hybrid – part PR, part SEO, part content marketer, part journalist. If you have … Read more
App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. But there’s a … Read more
In part one, we learned about Chris Long and his experience working with Bill Slawski. Then, in part two, we spoke about helping people with SEO on LinkedIn and using Facebook for a career change. Then, in part three, we spoke about SEO strategy and SEO testing. In part four, we talked about SEO for … Read more
Yes, the AI wave brought me back to a challenging period in my career. It took me back to my junior developer days when I did not know much about software architecture, best practices, or fixing performance issues. After approximately 7 or 8 years, that sense of uncertainty returned. I was unsure where to start, … Read more
Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or misrepresent essential information. While you can find much of that information online for free, it’s often a complicated mess. To address this, here is a basic five-step … Read more
In the world of digital marketing, SEO is a vital skill set. But what exactly does it take to be a successful SEO pro? If you aspire to become an SEO pro or want to take your SEO career to the next level, there are specific competencies you need to master. If you want to improve … Read more
With organic and paid search making up over 75% of all traffic in the B2B sector alone, it’s clear SEO is far from dead. If you want to start a career in search, you need SEO experience. Of course, the idea of learning any new craft is daunting. For many looking in from the outside, … Read more
For the past 15 years, I’ve been in various digital marketing roles, from specialist to management, working both on software and hardware products. And I’ve learned that this career favors people who can do eight things exceptionally well. If you’re thinking about a career in digital marketing or want to take your career to the … Read more
Here is a photo shared by Michelle Donelan, Secretary of State for Science, Innovation and Technology of the United Kingdom, from Chippenham of a food cart with a Google logo. She shared this on Twitter, and said “Fantastic to bring Google UK to the Cyber Confidence Centre in Chippenham today, improving over 70 small, local … Read more
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