A British couple’s legal battle against Google’s search practices has concluded. Europe’s highest court upheld a €2.4 billion fine against Google, marking a victory for small businesses in the digital marketplace. Background Shivaun and Adam Raff launched Foundem, a price comparison website, in June 2006. On launch day, Google’s automated spam filters hit the site, … Read more
Are you feeling overwhelmed by the number of advertising channels to promote your products or services? Not sure how to budget for online ads? For small businesses, marketing budgets are often limited, which makes it crucial to choose the right advertising platform to maximise return on investment (ROI). Among the most popular options, social media … Read more
Krystal Taing, a Google local product expert in the Google Business Profiles forum and Vice President at Uberall, said she is seeing a rise in re-verifications from Google Business Profiles even after just making small changes or additions to your Google Business Profile. So you should likely think twice before making any changes to your … Read more
Here is another Google Search treatment where Google is trying to promote small businesses. Google is testing showing a “from small business” carousel in the search results, that shows products from small businesses that matches your query. Previously, Google added small business search filters and small business attributes, including labels on the search results for … Read more
Black Friday and Cyber Monday (BFCM) have evolved into global shopping events, no longer confined to just the United States. For small businesses, these days offer tremendous opportunities to boost sales, acquire new customers, and build brand awareness. Whether you run an eCommerce store, a service-based business, or operate in the B2B space, having a … Read more
Google is testing removing the large “show more” button and replacing it with a small “more” link at the bottom of the AI Overview snippet. Also, the AI Overview header and Gemini logo at the top left is being removed, or at least being tested being removed. When you click the “more” link, the AI … Read more
Running a small business blog can be a game-changer for your online presence and overall marketing strategy. But before diving in, it’s crucial to address some common questions about blogging for small businesses to determine if it’s worth your time and effort. Here’s insight from the content marketing team at our small business digital marketing … Read more
Your consumers have an almost limitless amount of information at their fingertips. Whether through podcasts, videos, blog posts, or social media, they have a multitude of sources driving them toward one brand over another. If it’s your job to attract these potential customers, you know the struggles of generating high-quality leads! In this guide from … Read more
The right SEO tools can be total game-changers for small businesses. They can help you outrank bigger competitors, drive targeted traffic, and grow your business. Without breaking the bank. That’s why we’ve put together this carefully curated list of the absolute best SEO tools for small businesses. Let’s dive in. 1. Semrush Semrush is an … Read more
Making a website for a small business isn’t rocket science. In fact, it’s easier than you think. This guide will walk you through the process—step by step. 1. Choose the Right Platform for Your Site When starting a website for your small business, you need to pick the right website platform. Which is software that … Read more
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