Most business owners get so caught up fighting fires in their business that they run out of steam when it comes to social media. After all, it takes a small army to create posts, polish images, shoot and edit videos, and post frequently across multiple channels. Not to mention, responding to audience comments and questions … Read more
There are reports that some sites hit by the Google September 2023 Helpful Content Update are seeing small, somewhat tiny, lifts over the past week or so. Again, based on what we’ve been tracking, we have yet to see any recoveries but we are all hopeful we will see significant recoveries for some of those … Read more
SEO can be challenging for all types of companies, but small businesses have it harder than most. Even if you’ve got a smaller budget and fewer resources available, you must work just as hard as bigger companies to rank well in search. It’s no surprise that many small businesses are frustrated with Google and SEO … Read more
Your small business needs a solid online presence to get discovered. Search engine optimization (SEO) is key. In 2019, Lindsey Bomgren, the founder of the online fitness website Nourish Move ****, was spinning her wheels, creating content that wasn’t reaching her ideal audience. Lindsey shifted her focus to SEO. And by 2021, her website had … Read more
What’s in a brand? A strong brand helps businesses stand out, create loyal customers, and effectively convey their values and mission. For small healthcare services, branding goes beyond just a logo or a catchy tagline. Healthcare branding has to build trust, demonstrate reliability, and show a commitment to patient care. This is especially important for … Read more
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The marketing challenges small businesses face are often different to those encountered by larger, more established companies. Resource limitations mean you need to get creative and stay efficient to tackle these challenges effectively. Let’s find out exactly how to do that. Sign up for a free Semrush account (no credit card needed) to follow along … Read more
SEO involves optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. This process helps businesses increase their online visibility, attract more organic traffic, and ultimately drive conversions. SEO for small businesses offers a cost-effective way to compete with larger competitors and reach their target audience. By improving … Read more
Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. It’s about putting your business in the spotlight, grabbing attention, and turning that into revenue. This guide will teach you how to market your small business using six best practices. You’ll learn: How to figure out … Read more
HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. In a new blog post, HouseFresh has virtually disappeared from Google Search results. Now what?, Gisele Navarro highlighted ongoing issues with Google’s product … Read more
You’ve probably noticed some brands clinging to the top of search results. It’s not magic (though maybe a slight mystery). It’s about strategic planning, patience, and understanding search engine optimization (SEO). Ranking high might seem like it requires a bottomless budget, but here’s the good news: it’s absolutely possible on a small budget. Successful SEO … Read more
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