Are you tired of feeling overshadowed and underestimated as a small business or local company regarding SEO? Well, here’s some good news! You can take your local search results from average to awesome with the right strategy and tools. Whether starting from scratch or already having a website, this ultimate guide to small business SEO … Read more
With half of all purchases made online, the best performers in search within the UK, such as Amazon, Argos and Currys, are perfectly placed to drive revenue against home electrical must-haves. And in total the UK small appliance sector is set to grow from $3.9bn to $5.2bn over the next five years. Here, I want … Read more
On May 10, 2023, Google revealed a plan to revolutionize online search. They named this venture the Search Generative Experience (SGE). It utilizes cutting-edge AI technologies, earlier termed “Magi”, to make online searches more comprehensive and personalized. Unpacking Google’s AI-Boosted Search The new Google search displays AI-created answers at the start of the search results. … Read more
SEO BASICS: Tips For Small Business Owners is an eBook that provides businesses and website owners an introduction to search engine optimization (SEO). The eBook covers basic methods to increase a respective website’s online visibility. Online visibility is directly linked to supporting your digital content and getting found on the first page of search engines … Read more
A recession is a double-edged sword for small businesses. The economic impact makes it hard for them to pay the bills, and hard for customers to make purchases that help to pay the bills. It then becomes even more important for businesses to reach potential new customers and to do so in the most … Read more
This post was sponsored by Shutterstock. The opinions expressed in this article are the sponsor’s own. High-quality media is a major component of your on-page SEO strategy. When you’re a small or medium business owner (SMB), the quality of your visual content can make a major difference in how your target audience perceives your products … Read more
Just 30 percent of small business owners say they have an SEO strategy in place. There are plenty of reasons business owners don’t invest in an SEO strategy. They may think SEO isn’t all that important. They may think they can “do it themselves,” even if they have to learn on the go. Not having … Read more
As a small business owner, you wear many hats. You’re the CEO, the marketing manager, the HR department, and the sales team. It can be tough to manage all of these roles and also find time to focus on your digital marketing efforts. But ignoring digital marketing is not an option in today’s world. So … Read more
Digital marketing is a rapidly growing industry and with it comes new challenges that small- to medium-sized businesses (SMBs) must address to remain competitive. As the industry evolves at an ever-increasing pace, SMBs must stay ahead of the curve to succeed. Here are some of the top online marketing challenges SMBs might expect in 2023: … Read more
By now, you’ve probably heard that Google is transitioning from Universal Analytics (commonly referred to as GA3 or UA) to a new, improved version, Google Analytics 4 (GA4). Google Analytics 4 differs significantly from the version you’re probably using now (UA). GA4’s data collection capability is incomparable. It lets you get user data from a … Read more
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