Google has confirmed another bug with Google Ads where it accidentally attributed traffic to a match type that should not exist anymore – smart matching. Ginny Marvin, the Google Ad Liaison, confirmed the issue and said, “Advertisers will not be charged for these clicks, and we’ve reverted the change.” Thomas Eccel spotted the issue and … Read more
Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said “Performance Max provides all the same benefits of Smart campaigns and more,” in an email sent to one advertiser. The email was sent from Google customer experience support to Vishal Nihalani, and it reads, “As Google … Read more
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning … Read more
Microsoft, in its monthly update, announced that it will be moving (or “upgrading” as they call it) smart shopping campaigns to Performance Max within the next couple of months. Microsoft said they sent out notices to advertisers via emails earlier. Microsoft Advertising also announced several other announcements, which I will cover below in summary. Microsoft … Read more
Microsoft is notifying all advertisers that their Smart Shopping campaigns will soon be upgraded to Performance Max, a transition set to occur in the coming months. Why we care. This mandatory shift marks Microsoft’s push toward its more advanced, AI-driven ad format, potentially impacting many ecommerce advertisers. What’s new: All Smart Shopping campaigns moving to … Read more
What Is Smart Bidding in Google Ads? Smart Bidding refers to AI-based bidding strategies in Google Ads. Traditional bidding methods rely on manually adjusting bids. But Smart Bidding’s machine learning algorithms automatically adjust your ad spend and placement based on historical data, real-time data, and your goals. The result? You get the most conversions or … Read more
Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max. Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to begin in Q3 of this year. Why we care. If Microsoft can provide a product … Read more
Buying a website can help you reach a new audience, get a foothold in a new market, expand your business online, or earn “passive” income. It’s a similar, yet simpler, process compared to merging or acquiring an existing business. But, just like with a business acquisition, not all website purchases come equal. In this post, we … Read more
In the era of smart technology, the concept of a “smart home” extends far beyond convenience and energy efficiency. For individuals with multiple or compound disabilities, smart home systems have emerged as a beacon of independence, revolutionizing the way they interact with their living spaces. From enhanced environmental control to seamless communication, let’s explore how … Read more
In the world of digital marketing, effective budgeting for ads is central to driving business growth. With an estimated 3.3 billion active users, Facebook provides a vast platform for businesses to reach potential customers. However, without judicious budgeting, you could end up spending more and gaining less, which undermines the effectiveness of your campaigns. Investing … Read more
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