Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Instead of manually adding code snippets to a website, marketers can now simply select the relevant buttons and leverage conversion tracking in a matter of minutes. Check the Enable Microsoft Clarity box in the goal setup workflow to set up this feature. Why … Read more
SMART goals are well-known for creating achievable and measurable business or personal objectives. In this article, we’ll look at what SMART goals stand for, why people use them to achieve a desired result, and how SEO and marketing professionals can use them to achieve predetermined objectives. What Are SMART Goals? The acronym for SMART goals … Read more
In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we talk about onboarding new clients and e-commerce with Google Ads. Menachem told us sometimes clients come to him from other agencies, and a lot of the time, it is … Read more
Content repurposing is the practice of reusing all or parts of your existing content. This usually involves changing up the format, e.g., from a blog post to a video. In this post, you’ll learn how to repurpose your existing content in different ways. What are the benefits of repurposing content? Repurposing content allows you to reach … Read more
A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within search campaigns, but advertisers should look fondly at additional elements like better brand controls for broad match and better asset insights. Brand restrictions for broad match. Google … Read more
Search engine optimization is competitive. Hundreds of websites are vying for the attention of your target audience in the search rankings. The top position in Google for a non-branded search term will get approximately 43% of the search traffic that clicks through to a website. By position 10, you are lucky to get 3% of … Read more
Tech SEO fans this episode is a MUST listen! Topics Include: The current state of how Google handles JavaScript Testing JavaScript Sites for SEO Dave’s favorite and least favorite JS platforms Hydrating JavaScript Caching and JS Caching APIs Fingerprinting Files What are web workers and do they index? Dave’s definition of tech SEO The strangest … Read more
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