PSA: The importance of catching sneaky mobile SEO problems in Google’s mobile-first indexing world [Case Study and Tools]

PSA: The importance of catching sneaky mobile SEO problems in Google’s mobile-first indexing world [Case Study and Tools]

In 2017 I wrote a post covering the risks of having mobile SEO problems as Google’s move to mobile-first indexing was approaching. That post focused more on sites running m-dots and the various issues that could arise based on Google’s plans to use the mobile version of a page for indexing. Well, we’re now in … Read more

Google Warns Against “Sneaky Redirects” When Updating Content

Google Warns Against “Sneaky Redirects” When Updating Content

When dealing with outdated website content, Google has warned against using certain redirects that could be perceived as misleading to users. The advice came up during a recent episode of Google’s Search Off The Record podcast. In the episode, Search Relations team members John Mueller and Lizzi Sassman discussed strategies for managing “content decay” – … Read more

How to Steal the Featured Snippet in 3 Sneaky Steps

How to Steal the Featured Snippet in 3 Sneaky Steps

One of the most impactful developments to the Google SERP has been the introduction of the featured snippet optimization. But what exactly is it? You’ve seen them plenty of times before – most likely whenever you’ve asked a “how to” question to Google. As search features are becoming increasingly important, featured snippet, also known as … Read more

Google Explore – The sneaky mobile content feed that’s displacing rankings in mobile search and could be eating clicks and impressions

Google Explore – The sneaky mobile content feed that’s displacing rankings in mobile search and could be eating clicks and impressions

I just completed a SERP analysis for a client and decided to write this post to highlight an important search feature that I don’t hear many people talking about in the industry. It’s Google Explore and it’s a super-interesting feature I have covered in a previous blog post. Google tested Explore in the spring of … Read more

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