On October 21, 2024, Google announced that it will be officially deprecating the sitelinks search box feature. Originally launched over a decade ago, this feature allowed users to search within a specific website directly from the main Google search results page. However, as Google shared, “usage has dropped” over the years, and as a result, … Read more
In today’s digital landscape, enabling your content to stand out in search is crucial for effective SEO. Implementing Schema Markup is one of the most powerful ways to enhance visibility, as it helps search engines better understand and contextualize your content. In addition to this, Schema Markup also enables you to achieve rich results, which … Read more
In today’s digital landscape, marketers face the ongoing challenge of creating consistent, high-value content that meets consumers’ constantly evolving needs. The rise of AI in search has heightened concerns about the accuracy and trustworthiness of content, with instances of AI-generated content being misinterpreted. As a result, users and search engines are increasingly focused on accessing … Read more
In the latest edition of Google’s SEO office-hours Q&A video, Senior Search Analyst John Mueller addressed concerns about inaccurate prices in search results. His advice may be helpful if you’re having similar problems with Google displaying the wrong prices for your products. Ensuring Accurate Product Prices in Organic Search Results One of the questions focused … Read more
Adobe Experience Manager (AEM) is a robust content management solution widely used for building websites, mobile apps, and forms. It is recognized as a leader Gartner’s Magic Quadrant for Web Content Management for eight consecutive years. Many large enterprises leverage AEM to create rich online experiences due to its high level of customization. AEM’s component-based … Read more
Sitecore is a leading digital experience platform that combines content management, digital marketing, and eCommerce capabilities into a unified system. It is widely used by enterprises to manage content and deliver personalized experiences across various channels, supporting industries from eCommerce to Healthcare and everything in between. By leveraging Sitecore’s capabilities, businesses can create, manage, and … Read more
In today’s rapidly evolving digital landscape, website owners and content creators face a persistent challenge: identifying gaps in their existing content and continuously optimizing it for success and visibility in search. With user behaviors and search engine algorithms constantly changing, it is crucial to ensure that your new and old content remains comprehensive, relevant, and … Read more
This past June, we hosted a webinar with Digital Patient Experience Strategist, Chris Boyer on How to Navigate AI Search: Key Insights for Healthcare Digital Marketers. Though the webinar was geared toward the healthcare industry, the content discussed offers universal value to any digital marketer adapting to AI-driven search. During the webinar, we discussed topics … Read more
In today’s global marketplace, many organizations operate websites that serve customers across multiple countries and languages. These sites fall into two main categories: multilingual and multi-regional. Multilingual websites offer content in multiple languages—for example, a U.S. healthcare organization can provide users with both English and Spanish versions of its site. On the other hand, multi-regional … Read more
Duplicate content is a common issue for website owners and SEO professionals. It can lead to a myriad of problems, including reduced search engine visibility, diluted link equity and a frustrating user experience. Despite the name, your company’s content director isn’t usually the right person to fix this. Instead, duplicate content is typically a technical … Read more
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