Content is a vital part of most marketing strategies. But without the right tools, trying to create compelling, effective content can feel like a slow and frustrating game. One that eats into time and money better spent on more efficient strategies. In this article, you’ll learn about the best content marketing solutions for creating an … Read more
We often see SEO teams struggle to manage their Schema Markup strategy due to the lack of expertise, resources, or the tools needed for scale. Mastering Schema Markup takes time and requires technical knowledge that most SEO teams lack the capacity to acquire and implement. As a result, they are unable to see results from … Read more
On September 14, Google announced that they’ve officially removed How-To rich results on desktop and deprecated How-To rich results entirely as part of their efforts to simplify search. They will also be ‘dropping the How-to search appearance, rich result report, and support in the Rich results test in 30 days’. The How-To structured data feature … Read more
So you’ve authored and added your Schema Markup to your webpage. Congratulations! If you thought that’s all there is to it, though, you thought wrong. Schema Markup, also known as structured data, is a code you can add to your site to help search engines better understand the content and entities on your website. However, … Read more
What is Schema.org? Schema.org is an initiative that emerged in 2011 as a collaborative effort among tech giants Google, Bing, Yahoo, and Yandex to enhance the web experience. At its core, Schema.org bridges the gap between human language and machine understanding through the creation of a standardized vocabulary, aptly named the Schema.org vocabulary. The Schema.org … Read more
On August 8th, 2023, Google announced that FAQ and How-to rich results would be shown less frequently in the SERP in the next week to provide a “cleaner and more consistent search experience.” FAQ rich results will only be available for “well-known, authoritative government and health websites”. Other sites won’t receive FAQ rich results “regularly” … Read more
At Schema App, we take pride in our expertise and extensive experience in harnessing the power of semantics. Led by our co-founder, Mark van Berkel, who possesses over a decade of invaluable knowledge in semantic technology, and supported by a team with a combined experience of over 60 years in this field, we confidently identify … Read more
Rich results offer a myriad of advantages to web pages beyond just standing out in search. They not only elevate your online visibility but also contribute to enhanced organic traffic and build trust among users. When leveraged strategically, rich results align closely with your overarching business objectives, offering measurable benefits. Before diving into the rich … Read more
In the vast landscape of SEO strategies, finding ones that deliver measurable returns on investment (ROI) can be challenging. However, there is one strategy where you can confidently and tangibly gauge your success: Schema Markup. When you optimize your web pages with Schema Markup and begin to achieve rich results, you can use tools like … Read more
Sitecore leaning toward a composable architecture with a mostly headless development model, where all the business logic is shifted to a head app, which also becomes a major point of integration, the majority of which requires some sort of authentication. TL;DR Do not work with an authentication token on a client! But what if I … Read more
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