Total addressable market (TAM) is an estimation of how much you could earn if you could sell your product or service to every possible customer in your market. The basic formula for calculating TAM is: TAM = (Total Number of Potential Customers) × (Average Annual Revenue per Customer) Understanding TAM helps you figure out the size … Read more
Google may be testing a new search label named “preferred source” on the search results snippets. This is shown on organic search results, not search ads, and honestly, this seems off to me but I am not sure. I mean, later on we saw a similar label named “for you.” So maybe “preferred source” and … Read more
Microsoft is testing adding the source of the reviews in the Bing Search local pack, instead of showing review stars. So if the Bing Search local pack is showing reviews from Yelp, it would show the Yelp logo, and if it is showing them from Facebook, it would show the Facebook logo. It is a … Read more
Google’s John Mueller said in the last SEO Google Office Hours video that Google’s “search results are not an indication of what Google’s systems consider to be the original source.” This means that just because Google ranks a piece of content, it does not necessarily mean that the content is the original source. This came … Read more
Rand Fishkin along with Mike King may have published one of the biggest data leaks outside of the Department of Justice reveal around Google Search and its internal ranking features and signals. The document was from an anonymous source but verified by Rand Fishkin and contains a ton of details on how Google Search reportedly … Read more
December 2022, Google began showing “About this” site under some search result snippets, when the intent of the query was to learn more about that brand. It was a pretty sparse textual box that has more details about the source. Now, Google is testing showing this information in a more graphical user interface. Brodie Clark … Read more
Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long … Read more
Google Business Profiles now lets you select your preferred menu source. You have three options for your restaurant: create or copy a menu, copy from a website, or pick a third-party platform to take the menu from. This was spotted by Teena Jain who posted a screenshot on X, showing this option. Here is that … Read more
Get the week’s best marketing content Ahrefs Site Audit, also available as part of the free Ahrefs Webmaster Tools, allows you to search through the raw HTML code or the JS-rendered code across all crawled pages of the website. This feature is particularly useful when you need to verify analytics tags, identify pages that call … Read more
Lily Ray asked Google’s John Mueller what does Google do with all the ranking signals from the content syndication partners when Google Search decides which URL should be the canonical. It seems Google will consolidate most, if not all, of those signals to the Google-selected canonical in this case. In short, if you have a … Read more
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