Google has clarified that the snippets it presents within the Google Search results primarily come from the content on the page and not from structured data or your meta descriptions. Google updated its snippets control help document to clarify this language. What Google said. Google explained that it “Clarified in our documentation about snippets that the primary … Read more
Visitors arrive on your website from many places. Some come from organic search. Some from paid search. Some from social media. And some typed your URL directly into their browser. These are all traffic sources. You can use them to understand your audience and improve your marketing performance. What Are Traffic Sources in Google Analytics? … Read more
Google may be testing showing longer-form justifications in the Google local results. In the example below, provided by Miriam Ellis on X, it showed a more extended description/justification provided by Yelp. The “The 25 most photographed restaurants in Greater Cleveland, according to Yelp” is the justification part of the snippet. As a reminder, Google was … Read more
Google announced it upgraded the Google Search Generative Experience experiment to now also bring in reviews and photos from not just the web but also from Google Business Profiles. This makes Google SGE better at helping you plan trips, travel, restaurants and so on. Google wrote, that they have “added new capabilities to SGE for … Read more
As you know, we’ve been playing with Google Bard, it just started to roll out a couple of days ago. Early on, we were disappointed thus far with how limited it seemed and more so, how it rarely linked to sources and content creators. Now, Google got back to us on why this is the … Read more
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