Google is testing replacing the question and answer box for Google Business Profile listings with a title that reads, “Lear something specific.” At least I think it is the same functionality as the question and answer box. This was spotted by Gyi Tsakalakis who shared a screenshot of this on X – I’ve been trying … Read more
New data from BrightEdge shows significant changes to Google AI Overviews, prioritizing topic-specific sites and a stronger focus on ecommerce ahead of the year-end shopping season. Google Core Update And AIO An interesting insight from the data is that there is more overlap between AIO and Google’s organic search results, that there is more agreement … Read more
Google has this setting some searchers can manage that lets them turn on or off seeing content in a language that is popular in their region. The searcher can either leave the content language suggestion on or turn it off. This was shared by Khushal Bherwani who posted about this on X – he is … Read more
Google is implementing jurisdiction-specific surcharges for ads served in certain countries, impacting advertisers globally. Why we care. These new fees, such as the Canada DST Fee, will increase advertising costs for businesses targeting audiences in affected jurisdictions, regardless of the advertiser’s location. By the numbers: 2.5% Canada DST Fee starting Oct. 1. Surcharges apply to … Read more
For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused keyword approach is now considered outdated in many cases. Today, searcher behavior, query intent and … Read more
Danny Sullivan, the Google Search Liaison, replied to with very specific feedback on a specific article on how to make that article more helpful. I figured I’d share those details, even though it is a super specific example. But it may be useful for others to see this feedback. In short, the feedback was: Is … Read more
![How to use data-nosnippet to block specific content from being used in a Google search snippet [Experiment]](https://www.gsqi.com/marketing-blog/wp-content/uploads/sites/3/2024/01/google-data-nosnippet-lg.jpg "How to use data-nosnippet to block specific content from being used in a Google search snippet [Experiment]")
For whatever reason, I’ve seen an uptick in site owners reaching out to me recently about search snippets appearing that they aren’t happy about. For example, Google is selecting text for a search snippet that they simply don’t want to be displayed in the search results. The site owners reaching out didn’t know if they … Read more
I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of our signature flair. By the end of this, you’ll have a blueprint for navigating complex keyword research, particularly in the tricky … Read more
Google Search can show a browse by category for a specific site when you search for that brand. For example, when you search for [eBay], Google may show you some of the categories the sites has that you can shop for. I am not sure if this is new, but I’ve never seen this before. … Read more
Google’s Martin Splitt answered a question about how Googlebot responds to a pre-render meta tag that has the value of 404 page not found. It’s a good question because this is the kind of meta tag, a non-standard meta element, isn’t often encountered so it’s good to know what to do when something like this … Read more
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