Google Ads is a marketing and advertising staple for a wide range of online and brick-and-mortar businesses. But a lot of Google Ads advertising spend goes to waste due to poorly managed campaigns, suboptimal ads, and various other issues you can easily avoid. In this guide, we go over the top Google Ads best practices … Read more
Spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. Why we care. The increase in Google search ad spend suggests … Read more
Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result in significant costs for clients, and what’s more, it’s often an entirely avoidable expense. To avoid common pitfalls and optimize spending in PPC campaigns, Melissa Mackey, paid search director at Compound Growth Marketing, provided a … Read more
![Which Companies Spend the Most on Digital Advertising? [Study]](https://static.semrush.com/blog/uploads/media/32/9d/329dbff749b6218d956fece69197ebf3/3473973b44300cdde7b0f0dc023fea8c/companies-spend-the-most-on-advertising-sm.png "Which Companies Spend the Most on Digital Advertising? [Study]")
Without data to support you, planning and budgeting your ad campaigns can leave you feeling rudderless. How do you know if the scope and scale of your campaign is enough? How does your ad spend stack up against the competition? We partnered with AdClarity to answer questions like these in a four part study. Here’s … Read more
In my 18+ years in search marketing, one thing I’ve seen continuously is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited budget, and this is the best way for us to fund everything.” That is a response I get from mom-and-pop operations and SMBs, … Read more
Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Why we care. Ad fraud could be costing your brand money, hurting campaign results, leaving … Read more
As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you can focus your optimization efforts to improve ROI. If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning … Read more
Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care. As more businesses embrace influencer marketing, the way people consume ads is … Read more
Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix (formerly known as Kantar). The research investigated how ad dollars are spent across a growing list of streaming platforms, such as Discovery+, Max (formerly HBOMax), Roku, and YouTube. Growth categories included household supplies and … Read more
Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail media. Paid search represents 41.8% of total digital spending. If it reaches $110 billion, its growth will remain slightly higher (at 8.2%) than overall U.S. digital ad spend, which is expected to increase by 7.8%. Within … Read more
421
229
714
826
543