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Google’s interest-based ad experiments show ad spend, click-through rates down slightly

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Google’s interest-based ad experiments show ad spend, click-through rates down slightly

Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies. The results. The results were compared using interest-based audience (IBA) solutions with privacy-preserving signals on the display network, Google Display Ads advertiser spending on IBA, as a proxy for scale reached (meaning that a particular metric or value … Read more

Spend your marketing budget wisely with incrementality measurement

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Spend your marketing budget wisely with incrementality measurement

Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. So, what is incrementally, and how do you measure campaign effectiveness using incrementality testing and … Read more

How Much Money Should Your Property Management Company Spend on Marketing?

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How Much Money Should Your Property Management Company Spend on Marketing?

Did you know that renters make up 34% of the population? That is over 100M people looking for properties to rent.  You may be wondering why your property management company has not been able to gain significant website traffic. The renters are out there, but how do you reach them? The answer is marketing and SEO.  … Read more

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