When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. Let’s explore a framework for setting effective key performance indicators (KPIs) and metrics aligned to your business goals for each funnel stage. PPC KPIs and metrics: … Read more
So you’ve won a new SEO client – hooray! Before you officially get the partnership kicked off, there’s a lot of ground to cover to help you set the stage for success and make a great first impression. As SEOs know, every website has two areas that need focused analysis before you kick off an … Read more
Here are some photos from the Google office in Hong Kong of a YouTube interview stage area with director chairs, light up YouTube sign, YouTube banner logo and more. I think this is from an event from a few weeks ago, here are more photos embedded below from Instagram. This post is part of our … Read more
Recently, I attended the 2023 Bank Automation Summit, where one of the significant topics of discussion was how banks navigate their transition to the cloud. The “cloud” refers to a global network of servers, each with a unique function, that works in tandem to enable users to access files stored within from any approved device. … Read more
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