Google updates can cause uncertainty, confusion, and fear amongst non-SEO and non-marketing business stakeholders. As an industry, we like to fixate on the winners and losers of any given update, and typically, websites (and categories) that take the larger hits gain more traction and shares. As a result, the algorithm update horror stories also tend … Read more
Have you ever been in a situation where not everyone was on the same page? It happens often in the workplace and usually is caused by different expectations among stakeholders. Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales process Setting expectations at the … Read more
Webinar with Owain Lloyd-Williams – Guide to Enterprise SEO: How to Get Buy-In from Stakeholders, Collaborate Effectively, and Measure Success Source link
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