Favicons are those little icons you see in your browser tabs. When you have many open tabs in your browser, they help you recognize and find the page you were looking for. They are important for your branding because Google shows them in the mobile and desktop search results. So, let’s take a closer look … Read more
“Overoptimization can lead to undifferentiation,” as Rory Sutherland says. Over-reliance on SEO has left many businesses undifferentiated and vulnerable as Google has introduced more algorithms that reward user behavior. In this follow-up Memo to my article about crafting SEO strategies, I want to offer differentiation as an alternative to the common “out-execute” approach. Most companies try … Read more
Our question this week is an excellent one for anyone who is looking to start their career in marketing: “How can I make myself stand out as a strong candidate for my first full-time marketing role?” The job market is tough at the moment. It can be hard to stand out amongst other candidates. It’s … Read more
Google Search has this “recommendation” for businesses to sign up for Google Business Profiles directly in the search results. It says “Google can help you stand out.” It directs you to set up a free account on Google Business Profiles. This was spotted by Olesia Korobka who posted it on X. Google seems to be … Read more
Most content today is arbitrage, simply moving information from one place to another. Very few blog posts create new information. Most serve to remix, curate, and copycat existing content, transferring the same core information from one website to another. If all your content does is shuffle common knowledge around, then I have bad news: the … Read more
Visibility on Google’s search results can make or break a business’s success. Generative artificial intelligence (AI) has emerged as a valuable ally for ecommerce companies seeking to enhance their online presence. Discover how generative AI can help your WooCommerce products stand out on search engine results pages. Generative AI: A business’s secret ****** Picture yourself … Read more
Google has announced new features to connect holiday shoppers with small and local businesses, part of an ongoing effort to support smaller merchants on its platforms. In a company blog post, Google detailed upcoming changes to Search, Maps, and Merchant Center aimed at helping small businesses stand out. These include AI-powered product image generation, enhanced … Read more
What Is Real Estate SEO? Real estate SEO uses a set of processes aimed at improving your real estate website’s visibility on search engine results pages (SERPs). This makes it easier for potential homebuyers and sellers to find you. The real estate search engine optimization correlation is simple—the higher you rank in search results, the … Read more
January 8, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can follow the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Poll Question of the Week! Let us know what you think the most important topic in … Read more
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