Google Ads Performance Max Won’t Take Priority Over Standard Shopping

Google Ads Performance Max Won’t Take Priority Over Standard Shopping

Google Ads has changed how Performance Max and regular Shopping campaigns work within the same account. In short, Performance Max won’t take priority over Standard Shopping campaigns when they are both in the same ads account. Mike Ryan posted about this on X and wrote, “Huge update to PMax: it no longer takes priority over … Read more

Google Ads Tests tROAS Insight Box for Performance Max & Standard Shopping

Google Ads Tests tROAS Insight Box for Performance Max & Standard Shopping

Google is testing a new ads insights box and report that shows target ROAS insights for Performance Max and Standard Shopping campaigns. The report shows if your actual ROAS is within the expected range. The Graph shows weekly ROAS averages, including projected conversions. Thomas Eccel spotted this and wrote on X, “Spotted this new tROAS … Read more

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