In a series of tweets, Google’s SearchLiaison responded to a question that connected click-through rates (CTR) and HCU (Helpful Content Update) with how Google ranks websites, remarking that if the associated ideas were true it would be impossible for any new website to rank. Users Are Voting With Their Feet? Search Liaison’s answer was to … Read more
This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. Do you use personal data? I bet you do because otherwise, you would not be reading this book. If your company uses personal data for marketing, accounting, HR, or whatever other purposes, you … Read more
According to Census Bureau data, almost 5.5 million new businesses were started in 2023. That pushed the number of small businesses operating across the U.S. to 33.3 million at the time of this writing. Standing out from the crowd has never been more critical, and standing out is the number one reason for a brand … Read more
Google offered a statement to clarify their support for the cross-domain canonical link element (rel=”canonical”), pointing out limitations in how they use it, saying that they “try” use the cross-domain canonicals while also pointing out where it’s not recommended. Google this week meant to simultaneously publish updates to multiple pages with guidance around cross-domain canonicals … Read more
You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining your content marketing mission statement will give your content efforts a greater purpose. It will drive you toward a specific direction … Read more
421
229
714
826
543