Don’t Fall Behind! Top SEO Trends for 2025 You Can’t Ignore With SEO continuously evolving, 2025 is bringing new opportunities—and challenges—to optimize beyond Google, enhance engagement, and leverage powerful tools like AI. Here’s what you need to know to stay competitive. Search Everywhere Optimization Google isn’t the only game anymore. Platforms like ChatGPT Search, Perplexity, … Read more
Google search algorithm updates are constant, and for enterprise brands, these changes can shake up visibility and rankings overnight. Google tweaks, tests, and sometimes overhauls its ranking systems regularly, always focused on delivering the best user experience. For digital marketers, this means staying alert to the shifts in how customers find and engage with brands … Read more
Major shifts in 2024 will disrupt the PPC industry. Third-party cookies will be retired, accelerating privacy-focused measurement. Meanwhile, automation through AI will transform campaign types, creative, and search engine results pages. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. 1. Evolve your … Read more
The Ultimate Guide to Generative Search Experiences (SGE) The holidays are almost upon us, but here at BrightEdge, we have one more gift for you! Today we launched the Utlimate Guide to SGE (Search Generative Experiences). As you might know, Google has been experimenting heavily with AI-generated results over the last year. It has … Read more
The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior … Read more
In the fast-paced age of readily available information, staying on top of your game is crucial. And, if your game is SEO, there are many ways to stay on top of news, trends, tips and tricks to keep you sharp and informed. From free, visual-driven guides and videos on YouTube and other training-specific platforms like … Read more
Paid search changes quickly. A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads, launching Performance Max, or dumping Universal … Read more
We covered the topic of SEO for e-commerce category pages a number of times here. But Gary Illyes from Google addressed the topic last week in an SEO office hours. In short, he said if you are going to add content to those category pages, make sure they are not low-quality, auto-generated blurbs of text. … Read more
Search engines and platform algorithms are constantly in flux. In this ever-changing digital landscape, it’s a matter of “get ahead” or “get lost” for marketers and small business owners. No matter how good your product or service is, if no one can find it, then how can you scale? Algorithms change constantly, sometimes through little … Read more
I spent my entire career working for a leading construction equipment manufacturer. When I retired in 2021, I was the Digital Marketing Capabilities Product Manager responsible for implementing, developing, and supporting their global digital marketing capabilities. I got to experience firsthand how the manufacturing industry is always changing, and it seemed like every year it … Read more
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