Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. They’ve helped us attract over 635,000 organic … Read more
Has your website’s Google rankings dropped suddenly, leaving you wondering what went wrong? You’re not alone. A drop in rankings often leads to reduced traffic, fewer conversions, and a significant impact on your business’s online visibility. Understanding the reasons behind the drop in rankings and taking swift action is essential to minimizing losses and regaining … Read more
What Is SEO Analysis? An SEO analysis involves evaluating your website to identify ways to improve your performance in organic (unpaid) search engine results, which can lead to more traffic and better business results. It involves studying your content, your site’s technical health, competitors’ sites, and more. Because these can all affect how search engines … Read more
Knowing customers are more eager than ever to find pertinent business location information during times of crisis, such as natural disasters like hurricanes, it’s imperative for every business, irrespective of industry, to convey accurate information where customers turn to most: the internet. To weather the storm to your best ability your business must protect your … Read more
If you have a website, keyword mapping should be a priority. Why? Because it can help you get more visitors, leads, and conversions. Noticeably more. At Backlinko, keyword mapping helps us reach 500k+ organic sessions every month. In this step-by-step guide, you’ll find everything you need to get started with keyword mapping. Plus, a free … Read more
Launching a product is exciting. But doing it without a solid plan is like launching a rocket into space without a destination. You need a strong product marketing strategy to ensure your product lands right where it needs to be—in the hands of your ideal customers. In this guide, we’ll show you a step-by-step process … Read more
Creating new content all the time can be tough and time-consuming. But there’s a smart way to get more out of the work you’ve already done: content repurposing. This means taking your existing articles, videos, or social media posts and turning them into something new. By doing this, you can reach more audiences, improve your … Read more
Does it feel like the competitors outranking you on Google know secrets that you don’t? The hard truth is they probably do, but the good news is you can learn their secrets, too. By conducting an SEO competitor analysis, you’ll learn: Where a competitor gets their backlinks from Their top content strategies What their URL/internal … Read more
A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. This technique can help you find a high-resolution version of an image, locate similar images, or identify the original source of the image. You can also use a reverse image search to search … Read more
Blog / Analytics & Reporting / Understanding Cross-Domain Tracking in Google Analytics 4 Let’s say you have multiple websites or use third-party services like payment processors and want to track users and sessions across various domains. The problem is that GA4 doesn’t automatically track your users as they move from site A to site B. … Read more
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