Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we care. Marketers and advertisers need a strong understanding of how Facebook ranks content in order … Read more
October 30, 2017 | Posted by Shay Harel Where does a news publisher rank within Google’s mobile Top Stories news carousel? Is the outlet’s article the first card Google shows or the 15th? Tracking rank within Google’s mobile News Box is not easy, but it is well worth it. If you’re an SEO … Read more
Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s critical to understand how Instagram ranking works if you want to maximize your visibility and engagement on this platform. What’s new. Instagram Ranking Explained is an update to a 2021 … Read more
November 25, 2020 | Posted by Shay Harel There is no question that winning a SERP Feature is one of the most effective ways to increase your site’s SERP visibility. So, when Google rolled out Web Stories on May 1st we took it as a new SERP feature opportunity. Since Web Stories offer … Read more
Google’s search engine result pages are filled with an amazing combination of features to present many different types of content. From images to video to news to recipes, there’s no shortage of interesting features at your fingertips. And for site owners and SEOs, we want to track all of them, and at a granular level. … Read more
A couple of weeks ago, Microsoft Bing started to roll out “stories” in the search results side panel. Those stories are AI-generated stories, created by generative AI and not by people. I believe Shameem Adhikarath was the first to spot this change before Microsoft officially announced it. He shared a video cast with me on … Read more
Google has updated its structured data documentation for Top Stories eligibility. In addition, the search engine giant has also updated the image requirements and guidelines for Top Stories. In this post, we cover and summarise the changes that Google just made. 1. Structured data is not necessary for Top Stories It is unclear if structured … Read more
It has become public knowledge that Instagram Stories are a powerful tool for building community and brand relationships. This tool is equipped with many fun engagement-driving features, can offer a quick route to DMs, and is very personable. This means that Instagram Stories can be a great way to humanise your brand. One would almost … Read more
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