In early March 2020 I hand-registered a domain name and built a one-page website that saw over a million page views in just seven days. This is the story of how powerful the right domain can be, combined with amazing content, and absolutely perfect timing. The Background Over the weekend of March 7th-8th, I started … Read more
Matt Diggity interviewed the two of the six people who ran Conch-House.com, site that completely dominated the Google search results for a couple of months. In short, they posted 6,000 posts per day by scraping review content from Amazon. The site grew to 6 million users and $19,000 per day within one month but the … Read more
Key Points A brand story is a consumer-facing narrative that tells the story of a brand’s origin, values, vision, goals, and more. A strong brand story, told with clarity and intention, highlights what you stand for and helps authentically connect with your audience in ways that resonate the most. Successful brands with the best brand … Read more
In a previous article, we redefined customer attention, divided it into categories, and explored a new lens for building authentic customer relationships. This approach helps brands identify and understand their true competitors. Adding “attention competitors,” or brand pirates, into the mix with traditional competitors helps brands avoid gaps in their digital marketing strategies. With this … Read more
Healthcare organizations are addressing the need to innovate by adopting digital health platforms (DHPs). DHPs enable organizations to support the healthcare quintuple aim, which outlines the high-level goals of the industry: delivering better patient outcomes, reducing the cost of care, improving the patient experience, improving provider experiences, and health equity. Using Salesforce Health Cloud, we … Read more
Google announced three new features for Google travel including a new story format for hotel bookings, price guarantees for some flights and new discover tools for locations. Hotel Stories Here is what the swipeable story format looks like when looking at hotel properties or places to stay at a destination: Google told me that Google … Read more
Introduction Are you tired of boring, dry brand presentations that put your audience to sleep? Well, it’s time to shake things up and bring your brand story to life with slideshows! In today’s fast-paced world, attention spans are shorter than ever, and it’s more important than ever to connect with your audience in a meaningful … Read more
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