Marketers face a constant challenge: driving conversions while keeping every campaign on brand, consistent and sharp. With marketing budgets tightening, there’s also mounting pressure to do more with less. That often means automating as much of your strategy as possible. But marketing automation introduces a new set of concerns. Could it impact the quality of … Read more
Developing a content strategy sounds intimidating, but it doesn’t have to be. We’ve curated five proven types of content strategies to help you find the right framework for your business. Plus, you’ll learn exactly how to develop your own strategy. But before we dive into the content strategy examples, let’s cover the basics. What Is … Read more
There’s a big hype going on about chatbots. If you’ve heard of them but aren’t quite sure what exactly they are or how they work, you’re in the right place. This article will explain what chatbots are and how they can help you take your digital marketing to the next level. I’m not using … Read more
Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started. 1. Identify Your … Read more
SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches a month. So, if you get your strategy right, the potential to reach new customers through search is immense. But here’s the … Read more
It’s not enough to approximate what consumers want and then put it in front of them, expecting a transaction. It’s not enough to pick one channel where you think your audience lives and burn through your budget. Starting with incorrect assumptions about consumers can create downstream misalignment across your campaigns and your business. And if… … Read more
The implementation of a CRM system can radically change the approach to managing interaction with customers, but it is a long process, and the business owner may have questions such as “Will the system pay off?”, “And when will it pay off?”, “But when will our company go on break-even level after implementation?”. It’s great … Read more
1. Find The Best Keywords For Your Site Keywords are the foundation of SEO. Although content is king, keywords come first: they decide what sorts of users will find you in search. And since you want to be found by the right users, you’d better choose your keywords wisely. What kind of keywords are good … Read more
From a marketing perspective, getting visitors onto your website is just half the battle when it comes to SEO. The other half, from a business perspective, is making sure that those organic visitors turn into paying customers or qualified leads. Your SEO strategy should tackle both of these halves: it should contain the right content … Read more
![How to Build a Powerful Multichannel Marketing Strategy [2025]](https://static.semrush.com/blog/uploads/media/bc/6a/bc6ae6f18fc8448c478b3e1c743741a1/32858413139fe589808a8057571c19d1/how-to-build-a-powerful-multichannel-marketing-strategy-2024-sm_(1).png "How to Build a Powerful Multichannel Marketing Strategy [2025]")
What Is Multichannel Marketing? Multichannel marketing uses multiple communication channels to reach more customers and maximize your exposure. A multichannel marketing strategy can span both online and offline channels. Think social media, email, PPC, TV ads, and billboards. Take the skincare brand The Inkey List, for example. Their marketing efforts include social media, out-of-home ads, … Read more
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