Google’s John Mueller said that some SEOs over focus on URL structure and that if your context from your pages aren’t clear, then no URL structure can fix that. John wrote on LinkedIn: Often SEOs over-focus on URL structure (imo) — if the context of your pages isn’t clear from the … text on the … Read more
Google has added a new search document on Google Trends while also making some small updates to the URL structure, best practices documentation, and favicons documentation. Google has been doing a lot of videos around Google Trends, so the new documentation around that topic is not a surprise. (1) URL Structure best practices documentation (over … Read more
Do your URLs look like this: www.yoursite.com/blog/random-blog-post Or this? www.yoursite.com//d/1mrSXWNhuvDxzio44Ky60o9Mbh6pvejmkYhqRniMtsyU/edit If the answer is the latter, your URL structure needs some tightening up. Long, complicated URLs like the one above are inconvenient for users and search engine algorithms. For users, complicated URLs make it more difficult for them to reach the web pages they want. … Read more
B2B content contains a Catch-22: You need to write for search to justify the expense to produce an evergreen asset that will grow long-term ROI, but… You also need to write for a sophisticated audience to build credibility to ever eventually see said ROI. Most brands skew too far in one direction or the other. … Read more
Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google. Think: meta tags, schema markup, the disavow tool and more. Google then consumes and learns from this structured data deployed across the … Read more
In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO. He later clarified on Linkedin that “not mattering much” doesn’t mean “doesn’t matter at all.” Still, that didn’t stop any of the … Read more
Gary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast, saying, “I know that some people like to think that HTML structure matters all so much for rankings, but in fact, it doesn’t matter that … Read more
Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure. Gary offers a good reason why a hierarchical site structure is a good choice and why the flat site structure is okay for simple websites. Flat … Read more
In the world of websites and the internet, how your website is organized matters a lot for SEO. One key factor in SEO is the structure of your website. Regarding websites, one big decision is whether to use subdomains or subfolders. But choosing between subdomains vs. subfolders isn’t just a random decision. It can significantly … Read more
Search Term Manager | Pi Datametrics 28 Nov 2023|2 MIN READ Helping you set up to win – Pi’s new Search Term Manager makes it easier to apply meaningful structure to your data and find key insights, quickly. Overwhelming amounts of search terms? When you’re working with thousands and 10s of thousands of search terms … Read more
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