Have you ever wondered what makes some websites a joy to navigate while others leave you feeling lost? That’s because some sites are well-structured and improve the overall user experience. Creating a website is more than just putting together pages—crafting a seamless and intuitive experience for your visitors. A well-thought-out website structure improves user experience … Read more
SEO is a difficult task to do on your own. So having a team can make ranking on Google much easier. But how do you build an SEO team? Is it worth the investment? Where do you find the people you need? Today, we answer all these questions and more. Should you build your own SEO team? Is … Read more
Google has big AdSense news, which it says won’t result in a change to how much publishers get paid. Google said it is changing its AdSense revenue-share structure and will also pay per impression and not per click. But again, Google says this won’t change how publishers get paid. Google wrote, “Based on our tests, … Read more
The keyword mapping would be use the keywords towards the page(s) of the website. It is important for SEO because it allows search engines to interpret the content on your pages’ intent. And aligning the keywords with the right page makes it easier for the site to rank high on the search results. Benefits of … Read more
We often hear that SEO takes several months to a year to have an impact. But that’s not entirely true. Technically speaking, results are possible within days if you get content live and indexed quickly. But ironically, that’s often the part that gets stalled. Things just simply don’t go live – sometimes for months or … Read more
September 23, 2014 | Posted by Rank Ranger Google’s constant upgrading of search results has gained a new addition, the Structured Snippet. This is an addition to regular results, giving more information that is relevant to the query. The information comes from the knowledge graph and is shown within the search result snippet. … Read more
We saw the outside of this Google glass structure in California with a bit of a glimpse from the inside. But here is a photograph from within this structure showing the colors that shine through. I found this photo on Instagram. This post is part of our daily Search Photo of the Day column, where … Read more
I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure? … Read more
March 18, 2016 | Posted by Simran Puttar Backlinks are an important and integral part of SEO that aim at increasing site traffic vis-à-vis search engines. Utilizing backlinks properly doesn’t necessarily mean a large quantity of them, nor is its impact limited to increased page rank. Backlinks are simply more dynamic than mere … Read more
Blog / SEO Strategy / How to plan and create a solid website structure, and why it’s important for SEO A carefully crafted structure is the key to transforming a messy set of webpages into a site loved by users and search engines. After all, having a clear understanding of your website’s organization and knowing … Read more
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