If you’re creating a new website, you’ll need to consider the website’s architecture. Structuring your website in an organized, hierarchical way gives it the best chance of ranking well in Google. But how do you do that? Website architecture is how information on your site is structured, interlinked, and designed. For example, for an e-commerce website, … Read more
If you’ve been developing blog posts and content on your site without a plan, you may be undermining your goals. You may have already lost months of potential growth, and set your website up to grow sluggishly while brand new competitors easily zip ahead of you. As an experienced digital strategist, I can assure you … Read more
Your site needs to have a defined structure because, without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what … Read more
December 6, 2022 | Posted by The In Search SEO Podcast When setting up SEO training for your team, how do you decide what training to deliver and how to structure those training sessions? That’s what we’re going to be discussing today with the self-called Danny DeVito of SEO. She talks about SEO … Read more
What Is a URL? A URL (Uniform Resource Locator) is the web address of an internet resource, like a webpage. You can see the URL of the webpage you’re on in the address bar at the top of your browser’s window. URLs are important. Because they help users access the webpage they want to view. … Read more
Before making changes to your website structure, you must consider the impact it could have on search rankings and user experience. Google Search Advocate John Mueller recently shared valuable advice on this subject in a Reddit thread. With his recommendations, you can learn how to simplify your website structure without affecting its SEO. Read on … Read more
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