131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch

131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch

Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years. As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough … Read more

Google Struggles To Boost Search Traffic On Its iPhone Apps

Google Struggles To Boost Search Traffic On Its iPhone Apps

According to a report by The Information, Google is working to reduce its reliance on Apple’s Safari browser, but progress has been slower than anticipated. As Google awaits a ruling on the U.S. Department of Justice’s antitrust lawsuit, its arrangement with Apple is threatened. The current agreement, which makes Google the default search engine on … Read more

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