A recent investigation finds that Google’s Featured Snippets may display conflicting information from the same source material, depending on how users phrase their search queries. This raises concerns about the search engine’s ability to interpret content accurately. Sarah Presch, director at Dragon Metrics, discovered that Google’s Featured Snippets pull opposing statements from the same articles … Read more
Multi-site SEO is a complex but essential strategy for businesses managing multiple domains or subdomains. It’s not just about optimizing each site in isolation – it’s about creating a unified approach that ensures all domains work together to boost rankings and conversions. By building a cohesive digital presence, multi-site SEO helps businesses target different audiences, … Read more
From a marketing perspective, getting visitors onto your website is just half the battle when it comes to SEO. The other half, from a business perspective, is making sure that those organic visitors turn into paying customers or qualified leads. Your SEO strategy should tackle both of these halves: it should contain the right content … Read more
![PSA: The importance of catching sneaky mobile SEO problems in Google’s mobile-first indexing world [Case Study and Tools]](https://www.gsqi.com/marketing-blog/wp-content/uploads/sites/3/2024/10/mobile-first-indexing-problems.jpg "PSA: The importance of catching sneaky mobile SEO problems in Google’s mobile-first indexing world [Case Study and Tools]")
In 2017 I wrote a post covering the risks of having mobile SEO problems as Google’s move to mobile-first indexing was approaching. That post focused more on sites running m-dots and the various issues that could arise based on Google’s plans to use the mobile version of a page for indexing. Well, we’re now in … Read more
In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. While some sites have benefited from the changes, others have experienced sharp declines in traffic. This case study dives into … Read more
Want to get rid of that sinking feeling of looking with envy at the high review volumes and star ratings of your top local competitors? You already know that both review count and ratings are contributing to these brands’ dominance in Google’s Packs and Maps. Today, I’ll share some good news that could help the … Read more
Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. That’s just one interesting finding from a new analysis conducted by Optmyzr, a PPC management platform. Why we care. Choosing the right bidding strategy is crucial for maximizing ad performance, but … Read more
Did you know that 96% of the links Google displays and shows in the AI Overviews link to content that has informational intent? A new study from seoClarity says this is the case, after analyzing over 1 million keywords in its data set. Mark Traphagen wrote on X and LinkedIn saying, “AI Overviews still almost … Read more
Blog / SEO Industry News / AI Overviews Research: Google Ads in the AIO-inclusive SERPs Google’s AI Overviews (AIOs) have undergone some major changes as of August 2024. The company has introduced a new right-hand link display, saving and language simplifying capabilities in Search Labs, and expanded its AIO feature to six new countries. The … Read more
Remember that feeling of unease when Google first rolled out AI-generated search overviews? Would these snippets dominate SERPs (Search Engine Results Pages)? Would Reddit discussions become the new go-to for information? A recent study by SE Ranking sheds light on these questions and offers valuable insights for SEO professionals and content creators. Trustworthy sources take … Read more
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