A study released by the Leipzig University, Bauhaus-Universität Weimar and ScaDS.AI in Germany asked if Google Search is getting worse. The 16 page paper, downloadable as a PDF over here says that Google has slightly improved in some areas but there is still a lot of spammy content within Google Search. This came via 404 … Read more
Ask any enterprise SEO what’s keeping them up at ***** and the answer is likely, “answering questions from executives about SGE.” Source link
What if I told you there’s an SEO tactic that allows you to create hundreds of thousands of high quality pages at scale and at a fraction of the cost of doing so manually? Welcome to Programmatic SEO. In this case study, you’ll learn how my team at The Search Initiative grew our client’s organic … Read more
Today’s marketing landscape is a world of extremes. For every online business struggling to combat inflation and tightening wallets, there are countless others reporting record-breaking profits and unthinkable growth. Just one example: Our travel provider client, Shore Excursions Group. Thanks to the post-pandemic travel boom and a history of smart, strategic marketing choices, SEG’s profits … Read more
When it comes to most website migrations, it’s all about parity: making sure your content, site architecture, and overall organic performance stay as consistent as possible. But, every so often, we get presented with the unique opportunity to add substantial improvements during a site migration project (and, no, we’re not just talking about technical improvements). … Read more
I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of our signature flair. By the end of this, you’ll have a blueprint for navigating complex keyword research, particularly in the tricky … Read more
The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. That’s according to a new Authoritas analysis, which focused primarily on commercial keywords. Why we care. Google SGE is expected to reduce organic traffic significantly to websites for many … Read more
![Ranking Factors [Semrush Study]](https://static.semrush.com/blog/uploads/media/9d/f4/9df4ffebe962c07fd3fe69fb17146f18/d52f89b72138287700d9f514471f2774/google-ranking-factors-study-sm.png "Ranking Factors [Semrush Study]")
How does Google rank content? We know that measuring the relevance of individual ranking factors and the potential impact of a single factor is difficult, if not impossible. Over the years, Google has become more transparent in sharing information and guidance with webmasters and SEOs. We don’t have access to the same data as Google, … Read more
In a new study across thousands of global brands, Instagram Reels are running circles around all other types of video content on social media, including TikTok. Key Findings from the Study: Reels are the top-performing content type on Instagram, delivering 6X the reach of IG Stories. Longer IG Reels (90 seconds +) generated more than … Read more
What Is a Case Study & Why Is It Valuable? In the business world, a case study is written or video content that tells the story of a successful customer transaction, relationship, or both. Case studies combine storytelling and data to offer social proof that your product is a viable solution to your target customers’ … Read more
421
229
714
826
543