Based on analyzing 1,536 Google search results, we found no consistent correlation between keyword density and ranking. While relevant keyword usage remains important, our data suggests it’s not a primary ranking factor in Google’s algorithm. Instead, Google appears to prioritize factors like content quality, user experience, and relevance to user intent. The Average Keyword Density … Read more
The analysis of the SEO news content provided insights into several tools, features, and areas of knowledge that SEO specialists need to be familiar with to stay competitive in 2024: 1.Search Engine Updates: Keeping abreast of updates from Google, Bing, and other search engines is vital. This includes understanding algorithm changes, new features, and best … Read more
As China’s largest search engine and a global AI and Internet technology leader, Baidu is a powerhouse of innovation. The ERNIE language model, surpassing Google’s BERT in Chinese language processing, positions Baidu at the cutting edge of technological advancement. In our comprehensive Baidu SEO Ranking Factors Correlation Study*, we analyzed the SERPs for 10,000 Chinese … Read more
Rebecca Brosnan Rebecca is a seasoned SEO content writer at seoClarity, bringing over 6 years of experience in crafting compelling and optimized online content for clients in a diverse range of industries. Her passion for SEO content writing stems from her **** of educating readers as well as seeing the rewarding results of her work … Read more
![Which Companies Spend the Most on Digital Advertising? [Study]](https://static.semrush.com/blog/uploads/media/32/9d/329dbff749b6218d956fece69197ebf3/3473973b44300cdde7b0f0dc023fea8c/companies-spend-the-most-on-advertising-sm.png "Which Companies Spend the Most on Digital Advertising? [Study]")
Without data to support you, planning and budgeting your ad campaigns can leave you feeling rudderless. How do you know if the scope and scale of your campaign is enough? How does your ad spend stack up against the competition? We partnered with AdClarity to answer questions like these in a four part study. Here’s … Read more
Yes, H1 tags are a Google ranking factor, but they are not as important as they used to be. In the early days of SEO, people would stuff their H1 tags with keywords to rank higher in search results. However, Google has since become more sophisticated and can now better understand the content of a … Read more
Blog posts are the most common content type found in the top 5 Google positions, a new study has found. Why we care. Multiple CTR studies show most organic clicks go to the top 5 positions on Google Search (around 69% to 74%). So prioritizing the types of content Google rewards with more visibility is … Read more
![Advertising Trends: CPM Benchmarks by Industry [Study]](https://static.semrush.com/blog/uploads/media/9b/54/9b540f4ba9264ba6d1131478f0fe1cad/979a09f0de2a6a96cb07d93c83ed44f6/adclarity-data-study-3-sm.png "Advertising Trends: CPM Benchmarks by Industry [Study]")
It’s Advertising 101 to keep track of the effectiveness of your campaigns. Without a grasp of what’s working and what’s not (and why), you might as well be burning your money. One tactic that can help you get there is a competitor analysis of the advertising landscape in your niche—and that’s what we’re here to … Read more
I’m looking for sites to analyze as I review the October 2023 core update. This update was devastating to many sites. There is a form you can use below to submit your site. You can choose whether or not I can use your site’s content as I study the update. What do you get out … Read more
We studied 487 search results to find out if Google penalizes AI content. Here’s what we found about the top 5 ranking results: Key Takeaways The top 5 Google results scored 83% “Original” (according to Originality.ai) ~1,778 was the median word count for the top 5. And the median DR for the top 5 was … Read more
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